The Designer Behind the Iconic Jordan 1

The Designer Behind the Iconic Jordan 1

Peter Colin Moore, the Designer of the Jordan 1

The Jordan 1 is one of Nike’s most iconic sneakers. It debuted in 1985 and quickly became popular both within the basketball world and in trend culture.

It was the first sneaker to feature the wings and basketball motif that has since become synonymous with the brand. But who designed the jordan 1?

Peter Moore

Peter Colin Moore, the designer whose Jordan 1 sneaker helped turn Nike into a global sports-marketing juggernaut, died April 29 in Portland, Ore. He was 78.

The sneakers, which Michael Jordan wore for his Madison Square Garden debut in 1984, are often described as the most iconic Air Jordans. But they’re not the AJ1s that most people think of when they hear the name.

Those shoes—which feature the wings symbol, a precursor to the Jumpman logo, that would become synonymous with the brand—were designed by a team led by Peter Moore and Rob Strasser. Mr. Moore, a former creative director for Nike and Adidas, had a long career in the footwear industry. He had a reputation for being stern and serious, but he was also playful and generous with his staff, according to former colleagues. He was the godfather of several children of his employees. He was also a writer and historian, who specialized in eighteenth-century British history. His works, Endeavour and The Weather Experiment, were Sunday Times top ten bestsellers in the United Kingdom and have been chosen as multiple books of the year.

Bruce Kilgore

While many of Nike’s most iconic sneakers were designed by Tinker Hatfield, the Jordan 1 was a project of a different kind. The shoe was created by Peter Moore, who was a member of the company’s small team that began working with Jordan shortly after he joined the Bulls. Moore’s design featured a pocket of air in the sole that helped cushion impact, which was a major innovation for basketball shoes.

The AJ1’s silhouette also captured Jordan’s incredible athleticism, and its recognizable ‘Jumpman’ logo – adapted from a Life magazine photo of the player in mid-air with the ball in his hand – is now synonymous with the shoe. It is used in the swoosh on hundreds of other Nike products and was immortalized in Drake’s 2015 song ’Jumpman’.

The AJ1’s popularity continues to grow, with new editions hitting shelves almost daily and high-profile collaborations that continue to redefine culture. For instance, in 2022, Nike released a pair of AJ1s in the colors of each of the teams that the Bulls defeated during their six championship seasons.

Tinker Hatfield

Hatfield is a legendary sneaker designer and one of Nike’s most influential employees. He combines technical and aesthetic innovation with captivating stories in his footwear creations. His iconic sneakers, including the architecturally-inspired Nike Air Max and the sci-fi inspired Nike MAGs worn by Marty McFly in Back to the Future II, have had a profound impact on sneaker culture.

Tinker Hatfield studied architecture at the University of Oregon, where he also ran track for Nike co-founder Bill Bowerman. He joined Nike in 1981, and began working on shoe designs in 1985. His groundbreaking creations, which include the first-of-its-kind cross-training shoe, the Nike Air Huarache and the Jordan shoes, have earned him global recognition.

He believes the most successful basketball players are like artists in that they use their feet as a canvas to tell their own unique story. This is why he’s enjoyed seeing influencers like Virgil Abloh reimagine the AJ1. He has a special place in his heart for the AJ1, as it is the shoe that made him famous.

Michael Jordan

The Air Jordan 1 paved the way for not only Jordan Brand but also sneaker culture as we know it today. Its enduring popularity is the result of many factors, including the shoes’ association with basketball superstar Michael Jordan and its countless colorways, collaborations, and limited edition releases.

The shoe’s iconic silhouette has become a symbol of Nike Air technology and the basketball player’s incredible athleticism. Its distinct design includes a silhouette of Jordan mid-air with the ball in his hand, and it has been used in numerous ads, including the popular “Banned” and “Meaning to Fly” campaigns.

During his 19-year career, Jordan won six NBA championships and was named the NBA’s MVP seven times. In addition to his on-court achievements, he has achieved success off the court as well. He has become a global brand icon and is the owner of the Charlotte Hornets as well as a part owner and president of basketball operations.

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